December 2020
The Rule of Law and Anti-Corruption (RoLAC) Programme supported the HerStoryOurStoryNG campaign to produce a series of videos to commemorate the 16 Days of Activism against Gender-Based Violence 2020.
The aim was to highlight the systemic, attitudinal and behavioural factors that sustain an ineffective response to sexual and gender-based violence (SGBV), and raise awareness about how government and civil society can contribute to positive change.
- #RapeisNoJoke - Influencing popular culture for change: RoLAC brought together 15 Nigerian comedians to create a series of skits and videos under the theme #RapeisNoJoke. The comedians, who accepted their individual culpability for perpetuating negative narratives that allow rape culture to persist, were willing to lead by example and participate in the high-visibility initiave. They committed to stop sharing messages that compromise the fight against SGBV and disseminate the videos to their respective audiences.
- Education about SARC services and a call for more states to establish, fund and replicate SARCs in Nigeria: This video was disseminated on social media and was accompanied with a contact directory for the 29 existing SARCs in Nigeria.
- Improving service delivery for survivors of sexual and gender-based violence: This video highlighted the key service delivery channels that are critical for ensuring the best justice outcomes and care for SGBV survivors.
- Europoean Union Delegation statement of commitment to the fight against SGBV in Nigeria: This video featured EU Ambassadors in Nigeria making commitments and support to the fight against SGBV.
The videos and themed infographics were disseminated online (Twitter, Facebook, Instagram) and generated over 3.5 million views and over 10,000 comments on social media – the campaign's most impactful engagement since it was initiated in 2018. The initiative gained its highest direct engagement with youth (aged 15-40).
The #HerStoryOurStoryNG campaign seeks to challenge the persistent cycle of sexual and gender-based violence in Nigeria. The campaign was initiated in 2018 with support from ROLAC.
Watch the videos below.
